
Pioneer has recently taken a step forward in our business development by unveiling the Pioneer Pest Mosquito Mauler (P2M2). This vehicle has been carefully selected and designed to be both functional and visible in the community. The vehicle wrap was expertly provided by Craftsmen Industries, a company that provides professional custom vehicle designs and solutions. Craftsmen thought our use of QR Codes in mobile marketing was so unique, that they featured it on The Craftsmen Industries Blog.

What are QR Codes you ask?…
One aspect of the P2M2 that we are particularly excited about is the use of Quick Response (QR) Codes on all sides of our vehicle. These little codes look “space age”, but are a very practical tool in mobile marketing. The QR Code allows any person using a smart phone to photograph the code using any available QR Reader Apps. Doing so takes the user directly to a special page here on the Pioneer site where we can hold contests, provide specials, show a video, or do pretty much anything we please.

If you do not have a QR Code Reader on your device, we recommend the following:
iPhone – QR App for iPhone
Android – Shop Savvy Barcode Reader
As a small company, one of our unique challenges is to ensure we are working smart to get the most bang for our marketing dollar. Keeping our costs low in this area allows us to compete favorably against some of our larger competitors from a price standpoint, but also gives us a unique opportunity to really engage our customers in a fun way.
As general public awareness for QR Codes gains momentum, we expect many new customers to contact us via these markings on our truck. At very least, people might take note of the fact that we are doing something unique and fun and perhaps ask us about it. We shall see.